After the introduction of the new tariff regime by the Telecom Regulatory Authority of India (Trai), the DTH and broadcasting industry has undergone a lot of changes. However, this has also led to unprecedented competition between the DTH service providers as now they are fighting for more and more subscribers. To do this, the DTH companies have introduced long-term offers providing free subscription periods, various offers and freebies and some have even slashed the prices of their set-top boxes. In this league, there are two DTH providers – Tata Sky and Airtel Digital, but to gain an even further competitive edge, Tata Sky has slashed the prices of its set-top boxes again. So, now, consumers have even more incentive to go for a Tata Sky connection. Know more details about this new price cut below.
Tata Sky Second Price Cut on Set-Top Boxes
Previously, the price cut on the Tata Sky set-top boxes was introduced for the two HD and SD variants being offered by the DTH service provider. This price cut reduced the prices of the two models of Tata Sky STBs by Rs 400, and this meant that the SD variant of Tata Sky STB was available for Rs 1,600, whereas the HD variant of the Tata Sky STB was available for Rs 1,800. However, with a second price cut on its set-top box price, Tata Sky connection has become even more affordable and attractive for the subscribers.
This new price cut on Tata Sky set-top boxes brings down the price of the SD set-top box down to Rs 1,399, whereas the cost of the HD set-top box from Tata Sky has come down to Rs 1,499. This means that Tata Sky has slashed the prices of its SD STB by Rs 200 more and the price of the HD set-top box of Tata Sky has been slashed by around Rs 300.
Tata Sky Gains an Edge Over Other DTH Operators Owing to New Price Cut
It is worth noting that in the past few days, the Tata Sky connection has become a little less attractive for new subscribers as the DTH provider removed multi-TV policy for its customers thus forcing their hands to pay full price for secondary connections. Also, the set-top box prices of Tata Sky were higher than that of other providers like Dish TV, which remains another big competitor of Tata Sky. Keeping this in mind, Tata Sky has likely slashed the prices of its STBs again to make its subscription more attractive for new customers.
It is also interesting to note that Dish TV offers its DishNXT HD STB at the price of Rs 1,590 and its SD variant DishNXT STB at Rs 1,490. Now with this new price cut, the Tata Sky STBs have officially become cheaper than the Dish TV STBs, which was not the case until yesterday. This price difference was one of the reasons why Dish TV was thought to be a more attractive choice for subscribers over Tata Sky, but the new price cut might flip things in favour of Tata Sky and subscribers might choose it over Dish TV.