DTH operators are facing a tough time right now as the existing customers are not recharging their connections. The changes which were brought by the new Trai mandate has disappointed a lot of consumers out there. After the new mandate, DTH operators also introduced new prices for Multi-TV connections. While Tata Sky altogether scrapped the Multi-TV policy, other DTH operators like D2h, Dish TV and Airtel Digital TV are still favouring the good old system. D2h and Dish TV are charging Rs 50 as NCF charges for the second connection, whereas Airtel Digital TV is charging Rs 80. Tata Sky, on the flip side, is charging Rs 153 as NCF charges for every secondary connection which is underwhelming.
Multi-TV Pricing Policies What You Need to Know?
For comparing the prices of these DTH providers when it comes to multi-TV connections, it is first essential to understand how they are pricing their services for the second TV connection. While the new Trai rule governs the original connection pricing, there have been different iterations to the way of pricing of these secondary connections. Another thing to note is that the new Trai mandate ensures that the consumer enjoys full transparency about the price which they pay. As such, the consumers will pay their bills in two parts – one consisting of Network Capacity Fee (NCF) and the other one consisting of content charges which will be paid to the channel owners like Star India, Sony Pictures Network and more. It is worth noting that there won’t be any discount possible on these content charges since they are passed on to the broadcasters, the only area where the subscribers will be able to enjoy any discount will be in the NCF of multi-TV connection.
Multiple Connection Pricing for Tata Sky and D2h
The first operator to come up with the multi-TV pricing was D2h, and the operator announced that it would levy a flat NCF of Rs 50 plus taxes for the multi-TV connection. This price means that subscribers would only have to pay Rs 50 plus content charges as the total rental no matter how many channels they subscribe. Last month, Tata Sky announced that it will be discontinuing the Multi-TV policy and also introduced Room TV service. As part of this new scheme, Tata Sky customers will have to pay Rs 153 NCF charges for every secondary connection, but they now have the freedom to choose their own channels, even if it’s just one channel.
Dish TV’s Multi TV policy is pretty much identical to that of D2h and the customers will have to pay Rs 50 NCF charges for the secondary connection. D2h and Dish TV already allows users to choose their own channels for secondary connection.
Multiple Connection Policy for Airtel Digital TV
Lastly, Airtel Digital TV announced its multi-TV pricing policy thus declaring that it would charge an NCF of Rs 80, however, unlike it is the case with D2h, this NCF would not be a flat fee and subscribers would have to pay Rs 20 extra for additional 25 channel slab over 100 channels. Further, there won’t be any mirroring of channels with Airtel Digital TV’s multiple connections.
On taking an overview of all the three multi-TV policies, it is pretty clear that D2h has put out the most lenient, flexible and consumer-friendly multi-TV system which will also be an economical choice for the subscribers. On the other hand, Tata Sky’s multi-TV policy will prove to be an expensive business for the consumers as they will be paying Rs 153 NCF charges for every secondary connection. Airtel Digital TV’s stance as compared to these two remains somewhere in the middle of the spectrum, as the provider is shipping discounted NCF along with the flexibility of choosing channels from scratch, but the discount on NCF is not as high as D2h.